THE EFFECTIVENESS OF ADVERTISING IN CHANGING CONSUMER BEHAVIOUR
- Project Research
- 1-5 Chapters
- Quantitative
- Simple Percentage
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
EXCERPT FROM THE STUDY
- It was discovered that the management of the company gives advertising the importance it deserves as a promotional mix in the marketing of its product.
- Advertising as a promotional mix is a huge task because of the characteristic involved; the researcher found out that though the company promotes its products using advertisement, most consumers in the rural areas are not usually targeted.
- The researcher was able to find out that there exists a high dissatisfaction among their customers in the rural areas because products are usually not available.
- During the research work, it was discovered that the company takes advertisement with much importance because it helps to communicate their products to the targeted consumers.
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